Up until the 1980s, the development and average life cycle of a product could extend over a period of many years, so the collections presented at trade fairs had often been conceived much earlier. Examples include I Balocchi by Fantini, Zetamix 6000 by Zucchetti and many more of the products we have selected. Despite having already been on the market for several years, they were all successfully presented at the first edition of Cersaie.
We hope that the current growth in environmental awareness amongst both consumers and producers will prompt a return to this slower pace of production and help to preserve our planet’s resources.
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