Exhibition promoted by Confindustria Ceramica / Organised Edi.Cer. Spa In collaboration with BolognaFiere as part of the Cersaie Downtown project and the patronage of Bologna / Exhibition design: Interpromex Comunicazione Exhibition curator: Laura Manfredini / Set-up BF Servizi
Inspired by the CERSAIE 2010 image (selected from those submitted to the 2009 Beautiful ideas competition), the exhibition takes a preview of CERSAIE to Bologna’s historical centre: stylised big apples become volumes recreated using tiles or display cases containing bathroom furnishing elements, to show the latest design trends to the general public.
The exhibition, designed by Interpromex Comunicazione, extrapolates products from their context to highlight the features of the different materials and volumes, drawing attention to aesthetics and design.