Alfalux comes from the merger of the historical brands Alfa and Lux, within the Nuova Riwal ceramics company. Nuova Riwal has its headquarters in the ceramic district of Sassuolo: with the brands Alfalux and Saime, it represents one of the largest groups working in the production and marketing of floor and wall coverings in porcelain stoneware with full-body colouring and
glazed porcelain stoneware. In 2007, Nuova Riwal joined one of the most renowned and leading groups in the ceramic
production sector: Casalgrande Padana S.p.A., with headquarters in Casalgrande, Reggio Emilia.